Five reasons why franchisees of doors and windows

2022-07-22
  • Detail

Although the door and window market is an industry with outstanding prospects, if it is not operated well, it still can't make money, so what door and window franchisees can't make money? Xiaobian gives us a careful analysis and summarizes these eight factors

it is said that shopping malls are like battlefields, and every day is a war of war. With the development of modern economy and the rapid rise of real estate in recent years, the door and window market has also ushered in a blooming spring. However, with the evolution of market economy and the rapid development of network marketing, market consumption has also appeared saturated, and the operation of traditional doors and windows is particularly difficult. Although the door and window market is an industry with outstanding prospects, if it is not operated well, it still can't make money, so what door and window franchisees can't make money? Xiaobian gives us a careful analysis and summarizes these eight factors

first, do not understand the needs of local consumers

as door and window franchisees, it is necessary to understand the market needs of local people, whether it is middle-end or high-end. Franchisees who are unwilling to communicate with end consumers and do not go far to touch the market cannot do well. In business, we should adhere to the dredging of business routes and understand the needs of consumers. Those who are not willing to touch consumers more, but completely focus on the support of manufacturers. Under such a logical idea, joining any brand cannot be done well

second, the traditional operation idea

under the traditional form of sale, customers come to the door in the store, but in fact, such a promotion method is now difficult to support in the household industry. More people should go out, touch more consumers, visit customers, introduce products, and so on. The traditional form of operation needs to be changed, and the franchisees of doors and windows cannot seize the opportunity if they do not change it themselves. Franchisees should not only change the form of operation, but also grasp the way to make money

III. no working capital

in the early stage, in order to open the mall faster, expand their own sales network, and seek the number of dealers, many "unproductive" franchisees without rich funds, professional store image, and talent are often added. Because of their limited economic strength, these franchisees are at a disadvantage, and they can't compete with other local brands, When you can't make money, simply change your brand to a different brand, and attribute the responsibility to the weak brand and less support of Changjiang. Such franchisees can't earn money from surplus

IV. operation form of going it alone

nowadays, no matter what work you do, the era of going it alone has passed. In order to operate a door and window store well, it is necessary to have shopping guides, designers, installation teams, after-sales personnel, etc. in order to achieve good results in team operation. The staff of the store together should give the same care as the employees of the company, and pay no attention to the cultivation of employees and the accumulation of experience. Such a team has no combat effectiveness, and it can't operate the store well, let alone make money

v. place expectations on the manufacturer

some door and window dealers, in the process of cooperation with the manufacturer, do not consider what responsibilities they should undertake, but place all expectations on the manufacturer, such as support, advertising, decoration, installation, freight, etc., but for any work that costs money, they expect the manufacturer to produce, lack the overall concept, and finally can only be screened by the mall

now join one store and achieve one store. We will continue to replicate the successful operation form, make single become common, and occasionally become inevitable, and guide door and window franchisees to succeed step by step

济南男科医院

深圳男科医院

郑州妇科医院

成都妇科医院

Copyright © 2011 JIN SHI